Marketing and Management for Organic Tea Business- myassignmenthelp

Question: Discuss about theMarketing and Management for Organic Tea Business. Answer: What business stage is Emmas Parlor? From this case study, Emmas parlor is at success level. According to Danny (2015), a business reaches success level when it becomes solidly based and profitable. Other essential characteristics of a successful business include when it starts having systems and procedure in place, and also when the owner starts thinking the tasks need to be managed at professional level. Based on this case, the business has already reached this level because she is making a considerable revenue, has attracted many consumers in different regions, Danny (2016) also affirms that business reaches success level when the owner is not able to employ other people to aid in tackling various activities involved in the business. From this case, the business has grown, and Emma has started experiencing all-too-familiar symptoms of burn out. She has also hired 20 staff members to aid in running the business. This implies that the business has grown and requires more workforce to confront the demand for this products. At what stage is her web-based organic tea business? From various characteristics associated with her web-based organic tea business, one can state that it is also at success level. This is because the business has grown faster than the tearoom, and it is solidly based and has also assisted her to generate profits all through. The growth of this business is also making her to make various decisions such as staying involved or hiring professional managers to manage it. Constantinos-Vasilios (2014) affirms that one of the characteristics of a business being at the success level is when the owner starts making the decisions to involve professionalism in managing the tasks, and therefore Emmas decisions to include professional managers indicates the business is at this level. What synergies exist between the two businesses? According to Vijayudu, (2015), synergy in business operations occurs when two or more entities come together with the aim of making more impact than they would make when operating separately. From Emmas case, different synergies can be identified from her two businesses. From the case study, the tearoom came first before the internet business, but Emma uses her new establishment to influence her first business. For instance, she can use the internet business to market products in both businesses to attain a broader market share How do you think those synergies are critical to the success of her businesses? Cross marketing, in this case, is an advantage to her because it will benefit both businesses. The negative synergy in her businesses is that they are becoming too big for her to efficiently manage. This is implied by starting to experience symptoms of burnout. Based on the fact that there are both positive and negative synergies, in this case, it means they can benefit the business if used correctly, and also impact its success if various factors are not considered.v How does Emma lathbury fit the profile of an entrepreneur? Hess (2011) defines an entrepreneur as a person who has different personalities such as the desire to achieve, tolerance for ambiguity, high energy level, and internal locus of control and awareness of passing time. An entrepreneur also has a customer focus, strive to innovate, and passion for his/her work. Although Emma does not portray all of these characteristics, she fits a profile of entrepreneur because she has a desire for success, and she is innovative and seeks out niches and market gaps. Her innovative feature is portrayed by inventing the web-based business. She also identified a market gap through opening a business to sell a product that was not common in the area. The case also portrays her as hardworking and a person with a high desire to succeed because she worked for many hours every week with the aim of making her business to prosper. Traits that may continue to serve her well and ones which may be counterproductive From the traits portrayed by Emma, there are those that will make her to continue realizing success while others may be counterproductive. Among those that will continue to serve well comprise of high energy level, high desire to achieve, internal locus of control and self-confidence (Donald, 2016). Some of those that can be counterproductive comprise of awareness of passing time and tolerance to ambiguity. Tolerance of ambiguity is portrayed from this case because of Emmas feeling that she had started experiencing all-to-familiar symptoms of burnout. Emmas inability to handle complex tasks may also become counterproductive to this business. According to Hess (2011), entrepreneurs must dedicate themselves to handling tasks even when they seem too much to attain success. From the case, it is indicated that despite the fulfillment which Emma had found in having her own business, it was becoming challenging for her to handle some of the challenges such as feeling burnout. This character may impact the success of this business because being the owner, she should not give up in handling things that are fundamental for good performance. After listing the pros and cons for each of Emmas options and considering her personality, which course of action would you recommend? Emmas options have various advantages as well as disadvantages. One of the benefits of including professional managers in her business is that it will assist in making the processes to run smoothly, and will also minimize her workload. The disadvantage of this option is that it will increase the costs of running the business because she will have to pay salaries to these professionals. Employing professionals may also make her to have limited control, and this may make her to have little trust concerning its success. One of the things that Emma should do to address this issue is having the number of professionals depending on the workload, and also depending on the profit which the business generates. This is because huge salaries may affect a business especially those that do not make substantial profits (Constantinos-Vasilios, 2014). Emma should also position herself in the management to oversee how the professionals run the business. The reason why she should be involved in the management is that she has a desire to succeed and if she gives the professionals the opportunity to do everything, she will always feel things are not done in the right way. References Vijayudu, G. (2015). Cases in Marketing Management. South Asian Journal of Management, 22(4), 56-68. Donald, K. A. (2016). Research on the Dark Side of Personality Traits in Entrepreneurship: Observations from an Organizational Behavior Perspective. Entrepreneurship: Theory and Practice, 40(1), 87-102. Danny, M. (2015). A Downside to the Entrepreneurial Personality? Entrepreneurship: Theory and Practice, 39(1), 54-78. Michael, P. L. (2015). Growing a Firms Resource Base over Time. Competition Forum, 13(1), 54-98. Yan, J. (2014). Collective Entrepreneurship, Environmental Uncertainty and Small Business Performance: A contingent Examination. The Journal of Entrepreneurship, 26(1), 10-26. Danny, M. (2016). Response to "Research on the Dark Side of Personality Traits in Entrepreneurship: Observations from an Organizational Behavior Perspective" Entrepreneurship: Theory and Practice, 40(1), 54-89. Constantinos-Vasilios, P. M. (2014). Industry Applications of Market Sensing Foreword to the Special Issue of Journal of Marketing and Management. Journal of Marketing and Management, 1(1), 26-38. Hess, E. D. (2011). Growing an Entrepreneurial Business: Concepts and Cases. Stanford, CA: Stanford Business Books